How to earn money online from a VPN affiliate program

Promotion of a VPN affiliate program is a lucrative niche that generates marketers $ 50 million annually. In this article, we would like to provide you with an overview of virtual private network use across the globe. Here you’ll find recent facts, statistics, and country rankings. And you’ll learn about the 3 best ad formats in ClickAdilla for promoting VPN utilities.

Quick navigation ⤵️
▶ Why do people use VPN
▶ VPN affiliate programs
▶ VPN usage statistics
▶ Traffic Volume in ClickAdilla

What is a VPN affiliate program

The VPN vertical provides an opportunity for affiliate marketers to make money from a lucrative industry. This niche is suitable for a wide range of users, as everyone uses VPNs for different purposes. Before you run to earn money on a VPN affiliate program, we suggest understanding the reasons for using virtual private networks. If you understand the portraits of your target audience, then you have the key to profit. Let's not delay, it is time to figure the subject out!

Why do people use a VPN

VPN is a virtual private network that allows people to use the Internet even more securely and even increase the speed. VPNs can be used anywhere if there is an internet connection, which is why these programs are popular all over the world. These programs have become useful to the audience for various reasons, as they help to solve some difficulties. Let's analyze the main reasons for using virtual private networks.

Governments of many countries around the world censor the Internet, restricting or completely blocking access of their citizens to web resources. Most often, sites with adult content, torrents, and social networks are banned. To bypass the blocking, people use virtual private networks. A virtual private network encrypts online traffic, hiding your real location by routing your traffic through remote servers. So it allows users to visit blocked sites.

Another reason for virtual private network usage is security. You are most likely joining a public Wi-Fi network, whether in a cafe, subway, or hotel, to surf the Internet. However browsing the web on public Wi-Fi networks is not the safest practice when it comes to digital security. It makes it much easier for hackers to steal sensitive information from your device, like usernames, passwords, bank account information, etc. Fortunately, virtual private networks hide your online activity and protect your device from hacker attacks, making it safe to use public Wi-Fi networks.

IT companies use virtual private networks for security reasons too. Virtual private networks securely connect remote workers to an organization's internal network. In the first months of blocking, the number of VPN users increased dramatically: 160% in Italy, 124% in the US, and 58% in Spain. Since a large number of employees of IT companies have switched to remote work.

Security is an important reason to use a virtual private network, but many users can also use a VPN to improve Internet speed.

As you understand, virtual private networks have become a real must-have for most Internet users, so advertising a VPN affiliate program can bring good profit to a marketer. The popularity of virtual private networks is growing every year, so we are confident that this industry will delight affiliates with great earning opportunities for a long time to come.

The benefits of VPN affiliate programs

The use of virtual private networks is going to become more and more popular, especially as opportunities to work remotely increase in varying industries. All the biggest providers of VPN services have their affiliate programs. The VPN global market is projected to be worth $31 billion in 2021 and $50 billion within the next 5 years. And you can take your piece of the pie. Just join a VPN affiliate program and get high commissions for app installs or sales.

VPN usage statistics

To identify the countries with the highest number of virtual private network users or potentially high demand for this service, let's use statistics. Freedom House conducted research on internet freedom worldwide. In 2020, Iceland ranked first. But in this case, we’re more interested in countries that occupied the last places. As we mentioned above, virtual private networks are in demand in countries where there are problems with access to certain resources, so your ads will be there.

TOP-15 countries with the lowest internet freedom:
China
Iran
Syria
Vietnam
Cuba
Saudi Arabia
Pakistan
Egypt
Uzbekistan
Venezuela
United Arab Emirates
Ethiopia
Bahrain
Sudan
Russia

Yeah, virtual private networks can be advertised in any geo if there is Internet. But we recommend not focusing on countries by Tier level in this case.
It is better not to choose advertising for countries where VPNs are highly popular. Obviously, payouts can be significantly higher in the USA and Canada, but there is also a lot of competition there. It is better to buy traffic from countries where virtual private networks are gaining popularity. This way you can avoid serious competition and get more conversions. For example, you can get many conversions from Vietnam, Cuba, and other countries from our list. And the more conversions, the more your earnings.

We recommend you promote mobile VPN for Android phones. This category of Internet users is growing rapidly and accounts for 75% of all installs on mobile devices. Free virtual private networks are the most popular, 84% of clients use them. Let’s explore the ‘Free VPN’ interest globally. The search engine optimization tool ‘Ahrefs’ points at 1.7M average Google searches per month with The United Kingdom at the top. What this means is that people search for a “free VPN” 1.7 million times a month on average. In the ranking search ‘best VPN for Android’ The United States came first, followed by India.

Also, we have checked the search query ‘best VPN for Android’ in GoogleTrends and found out the list of countries in which this request was the most burning in the last 12 months.

As you can see, virtual private networks for Android are in demand among users from Africa and the Middle East.

Okay, we've found countries to target our advertising campaigns. The next step is choosing a traffic source and ad format. The virtual private network offers to perform well with In-Page push, Web Push, and iOS calendar notifications.

Examples of creatives (from left to right) -WebPush, In-Page Push, and iOS Calendar mobile notifications.

You can launch your campaigns with direct links to any store (Google Play or App Store)

When creating ads, think about what problem your virtual private network solves.

- VPN allows users to watch streams on Netflix.

- It protects users from hacker attacks.

- Unlimited Internet.

- Free of ads etc.

In creatives use a red or yellow ⚠️ warning sign or native calendar icons. Note that it’s forbidden to imitate system notifications and use misleading information. Check out our requirements for the content on push creatives.

Traffic Volume in ClickAdilla

Let’s see how much traffic you can get running advertising campaigns in ClickAdilla. We have made 3 rankings by countries with a high demand for virtual private networks. Also, we have selected traffic only from mobile devices: Android OS for In-Page and Web Push, iOS for iOS Calendar.

In-page Push traffic volume
Bangladesh - 185’230 clicks daily
Pakistan - 181’935 clicks daily
Myanmar - 16’432 clicks daily
Nigeria - 15’226 clicks daily
Azerbaijan - 9’870 clicks daily
Tanzania - 5’030 clicks daily
Uganda - 4’858 clicks daily
Ethiopia - 3’517 clicks daily
Qatar - 3’274 clicks daily
Zimbabwe - 1295 clicks daily

Web Push traffic volume
Russia 86’314 clicks daily
Pakistan 85’695 clicks daily
Vietnam 68’722 clicks daily
Uzbekistan 20’182 clicks daily
Egypt 16’884 clicks daily
Iran 11’924 clicks daily
Venezuela 4’642 clicks daily
Sudan 4’164 clicks daily
Syria 2’437 clicks daily
Ethiopia 2’232 clicks daily

iOS Calendar traffic volume
USA 11432 clicks daily
Vietnam 6364 clicks daily
Russia 5153 clicks daily
India 4850 clicks daily
United Kingdom 1527 clicks daily

The actual bid depends on the competition on selected targets.

Check traffic volume and costs in the Traffic chart.

Increase your profit running advertising VPN utilities with traffic in ClickAdilla. Test different ad formats and creatives to find the most effective approach.

Don’t hesitate to contact your account manager on Skype.

He will advise on how to set up an effective ad campaign.

Or ask live-chat support for technical information. We’re here to help you 24/7.